Farm women were exposed to a full day of learning and networking at the Annie’s Project New Jersey: Retail Marketing Conference for Farm Women last month at the Rutgers Agricultural Research and Extension Center, in Bridgeton, NJ. Annie’s Project is a nationally acclaimed farm business educational program for farm women.
The 17 farm women who attended the daylong conference were exposed to a variety of topics designed to give them a comprehensive understanding of the marketplace that would help them develop a business strategy to ensure the success of their operations. Relevant topics included agritourism, social media, marketing strategies, value-added enterprises, financial goals, marketing plan and crop insurance offered by a series of presenters drawn from Rutgers, the New Jersey Department of Agriculture, Delaware Department of Agriculture, University of Maryland Extension and the NJ Farmers Direct Marketing Association.
Stephanie Cash, owner of Dias Creek Oyster Company, a commercial oyster business that she operates with her husband in Cape May Court House, NJ, found the conference very useful. “In many respects, the day helped me see what next steps I must take. Even more important, it helped me see what I must do to free up the time to get the necessary things done. It was a most refreshing way to review priorities.” [Read more…]