The next time you go into a Taco Bell, look for the poster promoting the Doritos Locos Taco and thank alumnus Steve Gomez for his role in making this wildly popular taste treat a reality.
An article in Business Insider describes it this way: “The Doritos Locos Taco is one of the most successful food innovations of all time. Taco Bell released the product in 2012 and sold more than a billion units the first year. The fast food company had to hire an estimated 15,000 workers to keep up with the demand.”
The distinctive orange shell – mimicking the Nacho Cheese Doritos corn chip – is filled with the traditional seasoned ground beef, lettuce and cheddar cheese in the “regular” version, and topped with chopped tomatoes and sour cream in the “supreme” edition. It looks like a very simple dish. But don’t tell that to Steve, who worked in test kitchens in Taco Bell’s Irvine, California, headquarters and manufacturing plants around the country for years to perfect it. [Read more...]