The New Jersey Institute for Food, Nutrition, and Health (IFNH) at Rutgers has joined forces with ChopChop Kids, an innovative children’s media organization, to educate young people about health and nutrition in a new partnership that will build on the strengths of both organizations.
The partnership encompasses quarterly custom editions of ChopChop Magazine, a health communications fellowship program and video communications. ChopChop Magazine features plenty of child friendly recipes, proper cooking practices, fitness instruction and exciting food choices for children to explore. Additional opportunities for symposia, research and collaboration with the institute’s new Center for Childhood Nutrition Education & Research, which is dedicated to educating children about nutrition, are envisioned.
“We are delighted to work with our partners at IFNH,” said Sally Sampson, president and founder of ChopChop Kids. “The alignment in our missions, plus our experience in communities across the U.S. in addressing childhood obesity, can have tremendous impact as the institute focuses on ways to stem the epidemic of obesity and rise in obesity-related disorders such as heart disease, diabetes and cancer.”
Peter Gillies, founding director of the IFNH, said “ChopChop brings a fresh and direct approach to educating children and families about health and nutrition through the pages of its magazine and its connection to cooking. We believe distribution of the magazine along with other communications efforts will help us reach out to the community.”
A top priority for the institute is to focus on ways to stem the epidemic rise in childhood obesity and obesity-related disorders such as diabetes, cardiovascular disease, and cancer. Recognizing that many adult diseases have their origins in early childhood, the IFNH focuses on pre-emptive nutrition and lifestyle interventions which can reset health trajectories and offset the increasing costs of healthcare. The IFNH Center for Childhood Nutrition Education & Research will spearhead efforts to educate children regarding healthy eating and food choices.
Endorsed by the American Academy of Pediatrics, ChopChop, The Fun Cooking Magazine for Families, is a nonprofit quarterly food magazine. Published by ChopChopKids, Inc, a 501(c)(3), ChopChop’s mission is to inspire and teach kids to cook and eat real food with their families. Its vision is to reduce and prevent childhood obesity. ChopChop was named the 2013 Publication of the Year by the culinary industry’s James Beard Foundation, and is the only non-profit publication to win the award. ChopChop is also the recipient of a prestigious gold award from the Parents’ Choice Foundation, the nation’s oldest nonprofit guide to quality children’s media and toys. To learn more about ChopChop’s mission, and to support the organization by subscribing to ChopChop Magazine or by donating to its cause, please visit www.chopchopmag.org. Follow ChopChop on Twitter at @ChopChopMag, on Facebook at facebook.com/ChopChopMagazine or on Pinterest at pinterest/ChopChopMag.
The New Jersey Institute for Food, Nutrition and Health is a nexus of interdisciplinary collaborations in the area of food, nutrition, and health at Rutgers University. The IFNH mission is to make New Jersey not only the Garden State, but the “Healthy State” and a model for the nation. The Institute draws on the strengths of the entire university community as it physically co-locates and strategically aligns the diverse competencies and deep capacity of Rutgers to address society’s major unmet needs. To learn more about the IFNH and its research centers please visit ifnh.rutgers.edu and follow us on Facebook at www.facebook.com/NJIFNH. The IFNH custom issues of ChopChop Magazine will be published in September 2014.