New Jersey Agricultural Experiment Station
School of Environmental and Biological Sciences
RUTGERS NJAES | SEBS

Bringing Back the Jersey Strawberry: New Varieties with Outstanding Flavor

Now, in the 21st century, strawberry production in New Jersey is a shadow of its former glory. The remaining acreage in strawberry production is mostly planted with Chandler strawberry, a California variety bred for berries firm enough for shipping long distances but not for flavor. The competition from growers in other states that provide a year-round supply of strawberries is a detriment to New Jersey commercial growers.

Pete Nitzsche (CC ’87, GSNB ’89), Rutgers NJAES agricultural resource management agent, says, “Wholesale production has declined in New Jersey because of competition from large scale producers in Florida and California. These production areas are able to lock in sales at very low prices with supermarket chains before the New Jersey strawberries get to market.” Nitzsche explains that consumers unknowingly buy shipped-in strawberries at low prices during the New Jersey season and wonder why strawberries don’t taste like they used to. “Reversing this trend presents some real marketing and production challenges,” he adds.

Rutgers professor emeritus Gojko Jelenkovic who retired in January 2013 has spent over 35 years breeding improved strawberry cultivars for production in eastern North America. Dr. Jelenkovic has utilized traditional breeding techniques with the aim of improving strawberry fruit quality, yields, disease resistance and most importantly, flavor. In his retirement, Jelenkovic continues his work on these varieties in the George H. Cook Campus greenhouse where he spends most mornings. This breeding presents special challenges because modern strawberries are “octoploids,” which means having eight alleles for each gene, and according to Jelenkovic, “it is like a lottery for how they will express themselves.”

Dr. Jelenkovic’s work has resulted in several advanced selections worthy of commercial production. Supported by a grant from the New Jersey Small Fruits Council, a team of Rutgers researchers has been conducting further evaluations of these selections with a goal of releasing some of them to farmers and gardeners. Rutgers NJAES agricultural resource management agents Nitzsche and Bill Hlubik (CC ’82, GSNB ’88) have been running strawberry variety trials for several years on New Jersey farms. For the first time, they added a trial on an organic farm in 2013. These farm trials help determine which of Dr. Jelenkovic’s strawberry varieties will be competitive with the Chandler variety. (July, 2013 update: This project has been funded by a grant from the Walmart Foundation and administered by the University of Arkansas System Division of Agriculture Center for Agricultural and Rural Sustainability.)

In addition to the New Jersey farm trials, the team is working with North Carolina State, The Ohio State University and the University of Maryland to examine the potential of these varieties for the mid-Atlantic region. From these trials, several varieties have shown improved size, shape, color and greater sweetness over Chandler.

According to Hlubik, “The goal of our NJAES strawberry breeding program is to provide more flavorful cultivars for farmers to offer their customers. Our focus on flavor versus storage and large scale wholesale production is especially important for direct market operations in New Jersey and throughout the East Coast.”

The names of the new varieties are not yet official and they are in the process of being patented. Following the period of commercial testing, the next step is to work with nurseries to produce germplasm for commercial production. Anticipated release onto the market is around 2015 – 2016.

Can New Jersey become lush with strawberries again? Growing varieties that are bred for the specific region can be a boon for local farmers and gardeners. As these new strawberry varieties become available over the next few years, the Jersey strawberry can increase its standing as a local treat to celebrate the season. The best places to find Jersey strawberries are farm markets or farm stands, independent restaurants that use Jersey Fresh as part of their menus and select supermarkets that have special promotions of local produce, such as Wegmans. A great way to enjoy local strawberries is to go to a pick-your-own farm. The New Jersey Department of Agriculture’s Jersey Fresh website has a Pick-Your-Own web page searchable by commodity and location.

To see more issues of What’s in Season from the Garden State, go to the Jersey Fresh Information Exchange.