Eager to break through the "message fatigue" that has numbed the public response to food warnings and recalls, the FDA is bringing together food safety and communications experts Tuesday…But "simply telling people about a food recall is often not enough to motivate them to look for and discard recalled products," reported William K. Hallman, PhD and Cara L. Cuite, PhD, of Rutgers University Food Policy Institute in New Jersey in the 2009 paper. Hallman is a member of the FDA advisory committee.

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