Proponents of GMO hail it like a holy grail for feeding a growing population, while opponents’ talk of “frankencrops” invoke somewhat Luddite fear of new technology and science. In an attempt to clarify what exactly the American consumer is taking from this contentious debate, the authors have reviewed a series of recent public perception research from reputable sources like the International Food Information Center (IFIC), Gallup and the New York Times…Polls conducted by researchers at Rutgers University found that 43% of survey participants were aware that GM food is available in supermarkets, and only 26% knew they had eaten food containing genetically modified products.