Carl Leikhram has joined us as our new assistant dean of recruitment and advising, and Daaimah Etheridge as our new assistant dean responsible for transfers.
Carl is the former director of Enrollment Management and Market Development for Yeshiva University, and comes to us with extensive work in recruitment, admissions, marketing and advising from New Haven University, Post University, and Manhattanville College. He has an undergraduate degree in Business Management and his Master of Science Degree in Marketing Communications from Manhattanville College.
Carl is responsible for developing and maintaining strategies for promoting SEBS programs to prospective undergraduate students and partners. His efforts are aimed at increasing enrollment across SEBS majors through a variety of ways including open houses and information sessions. He will also perform duties as academic advisor for course selection and placement and his leadership skills will be used to manage and train the student and brand ambassador team of undergraduates for all events.
Carl enjoys fitness, food, and immersive travel and is a firm believer that by challenging yourself, you discover your true strength.
“The two things I am looking forward to most at Rutgers are helping students and being a student. I have great creative ideas, a supportive team at SEBS, and a wealth of experience to help students have an exceptional experience here. And, for the first time in many years, I’ll also be a student again myself as I pursue my academic goal of a PhD in Higher Education Leadership.”
“The pressures of the pandemic have created gems for change and sustainability,” says Carl. “During the last 18 months I’ve been focused on building partnerships for students to access those opportunities which will ultimately not just bring us back to where we were, but advance society through research and education. It’s time to grow!”
Daaimah Etheridge comes to us from Drexel’s College of Computing and Informatics and has a great background working with transfer and STEM students. Di has her undergraduate degree in Communications from Fairleigh Dickinson and her Master of Science in Communication from Drexel University.
Di is responsible for the coordination of transfer student programs, including the evaluation of transcripts, course registration, and advising. She oversees the coordination of syllabi review for transfer and provides general advising.
Born and raised in south Jersey, Di’s journey— like some of the students she will be advising—was untraditional and is what has attracted her to working with transfer students. “I had been sheltered in high school and when I went off to college I had a ‘great time’ but ignored my grades and left school.” Di ended up working in a dead-end job and the experience inspired her to re-enter university—first community college and then Fairleigh Dickinson and Drexel University—and she’s been in higher education ever since. Di moved to the ‘big city’ (Philadelphia) working first at the University of Pennsylvania and then at Drexel University. “I really relate to transfer students!”
Di is a huge basketball fan and goes to as many games—NBA as well as men’s and women’s college basketball games—as she can and is really looking forward to the start of the season (“Go Scarlet Knights!)
She also loves concerts, live theatre, cooking, travelling and spending time with her family, something she hasn’t been able to do since the pandemic started, and is looking forward to being able to visit her family in Sweden before the end of the year.
Di is looking forward to working and talking with the students. “I really admire their flexibility and determination,” said Di, and is thrilled to be a part of the SEBS family, a small community in a big university. “The support SEBS gives to its students, teachers and staff is amazing. I love helping students find their way!”
“The last year and a half has been a challenge for all of us and I really admire the perseverance I see in the students and everyone here on Cook Campus. This can be a really dark time, but if you’ve picked this school to go to, it means you see a beautiful world around you and the possibility of making this world a better place.”