For years, many New Jersey farmers have been growing strawberry plants bred for conditions in California. The plants produced fruit that could withstand being shipped across the country but were not well suited for cold Northeast winters. Another drawback was their taste… "In developing something that will ship well, sometimes you have a little loss of flavor," said Bill Hlubik, professor and agricultural agent for Rutgers Cooperative Extension… The new strawberry is the latest in a long list of plant varieties including tomatoes, asparagus and squash that the NJAES has developed to draw more customers to local markets and pick-your-own farms. The experiment station works closely with New Jersey farmers to develop plants as part of its mission to share Rutgers’ research with the public.
/ / Better Tasting Strawberry Makes Debut