On September 23, George Marshall, one of Europe’s leading experts on climate change communication, gave an engaging talk to a gathering of 200 Rutgers students, faculty, staff and members of the public at Rutgers Cook Campus Center about his latest book, Don’t Even Think About It: Why Our Brains Are Wired to Ignore Climate Change.
Marshall, a British citizen, has been on a quest to discover why people are inclined to ignore climate change even when presented with scientific facts. His research involved discussions with Nobel Prize-winning psychologists and the activists of the Texas Tea Party; the world’s leading climate scientists and the people who denounce them; liberal environmentalists and conservative evangelicals. One of his conclusions is that climate change is difficult to accept and that humans therefore construct a narrative that enables us to ignore it, reject it or shape it in our own image. [Read more...]